10 Best Eyeshadows 2020

It can get virtually impossible to figure out what the best eyeshadow for you might be. With so many options on the market, and new releases coming out every day, it gets difficult to keep up.

From bright colors to neutrals, from mattes to shimmer; there are just so many options to choose from! Aside from the options, there’s also a wide variety of factors to consider.

That is why we’ve put together this guide to figuring out the best options out there. This selection of eyeshadows have been loved and raved on about many, and we’ve put them to the test to see why – here’s what we came out with!

Top 10 Eyeshadows Table

PictureNameLevel of Pigmentation PriceRating (1-5)
Level of Pigmentation
Rating (1-5)
1. LORAC Pro Matte Eye Shadow PaletteHigh$$4.6
2. BH Cosmetics Eye Shadow PaletteMedium-High$$4.6
3. Best Pro Eyeshadow Palette MakeupMedium-High$$4.6
4. SHANY Eyeshadow PaletteHigh$$4.5
5. L.A. Girl Beauty Brick EyeshadowMedium-high$4.4
6. L'Oreal Paris Infallible 24Hr Eye ShadowHigh$4.3
7. Maybelline 24 Hour EyeshadowHigh$4.2
8. Morphe Pro 35 Color Eyeshadow Makeup PaletteHigh$$$4.2
9. Maybelline New York The Nudes Eye Shadow PaletteMedium$4.2
10. Jmkcoz Eye Shadow 120 Colors EyeshadowMedium$$4.1

What to Look for When Eyeshadow Shopping

Whether you’re a makeup fanatic, or completely inexperienced, eyeshadows are never too tricky to figure out. More often than not, it comes down to personal preference. You can choose the eyeshadow for you by figuring out what colors you know you’re likely to wear.

But aside from personal preference, there are a few simple elements that you should always consider when looking for your next eyeshadow.

  • Pigmentation. When looking for the best eyeshadow, you should keep an eye out (no pun intended!) for certain keywords, pigmentation being one of them. Pigmentation refers to the color payoff of the eyeshadow.

There are so many options out there, but more often than not you’ll find that it’s hard to find eyeshadows that really pack on the color. You want to get the most out of your purchase, and that’s why pigmentation is so important.

  • Palettes. While there are many amazing options for individual eyeshadows, and we’ve listed a few above, there’s no safer bet than a palette. With a palette, you’ll get a wider range of options of shades to work with.

Palettes are also ideal to help you create an entire look: they offer both lighter and darker shades to work with and create more dimensions with your eyeshadow look.

  • Matte or Shimmer. If you aren’t going for a palette, then you’ll really need to figure out which of the two formulas you’d rather have: a matte eyeshadow or a shimmer eyeshadow.

Mattes are most commonly used, they’re easier to work with on a daily basis and look more natural.

Shimmers are ideal for a pop of color or special occasions. Even if you’re planning to go for a palette, you should pay attention to the matte to shimmer ratio in the palette. Based on your personal preference, you’ll find palettes that might have more mattes or more shimmers.

Top 5 Best Eyeshadow Reviews

1. LORAC Pro Matte Eye Shadow Palette

LORAC have grown infamous for delivering the highest quality of eyeshadow palettes. They specialize in neutral palettes, and we’ve put their most infamous one to the test.

The LORAC Pro Matte Eyeshadow Palette contains a selection of eight matte neutral eyeshadow colors. We loved how compact this palette is, it’s ideal for traveling and carrying around with you, and it contains all you’ll ever really need!

They’ve given us a wide variety of browns at different darkness levels. What’s most useful about this palette is the matte white and black which can be used to lighten and darken other colors.

This versatile palette has easily earnt itself the spot as the best eyeshadow because of the options of colors given as well as the amazing quality of the formula. These shadows are insanely pigmented, and they’re super easy to blend too!

2. BH Cosmetics Eye Shadow Palette

This unique palette really stands out from anything else on the market. BH Cosmetics has brought us a palette filled with baked eyeshadows.

The baked element is what makes these shadows so crazily pigmented and creamy. They’re so smooth and apply the color to your lids so evenly while giving you a pop of color like no other. There are a wide range of light colors to darker ones.

What’s even more unique about these is the shade range. Each color looks is unique; the marbled effect that combines more than one color together and this works to give off beautifully unique shades when apply them to your lids.

The shades in this palette are mostly shimmery or have a satin sheen; they definitely aren’t matte. But the fact that this palette gives us such a wide range of one-of-a-kind colors is what grants it a spot here.

3. Best Pro Eyeshadow Palette Makeup

If you’re looking for a wide variety of everything you could need in one palette, the Lamora Exposed Eyeshadow Palette is the one for you! This eyeshadow palette offers every formula possible; from mattes, shimmers, velvets, to satin and metallics.

This is another neutral palette that offers 16 colors; more specifically neutrals with a gorgeous pink undertone. The shades are mostly cool-toned. The palette offers extreme pigmentation and longevity. The eyeshadows can even work without using a primer- they’ll be on your lids all day long!

What’s so fun about this palette is that it can be used wet or dry! This means that you have the option of wetting your brush before applying the shadows to make them even more intense, and you don’t have to worry about damaging the shadow!

The palette is so versatile, and we found it super easy to use. What we loved most about it was the wide range of formula options and colors to play with!

4. SHANY Eyeshadow Palette

Looking for color? SHANY has got you covered. This huge palette contains a whopping 88 colors! The palette has a rainbow effect, providing every single color possible. These 11 rows are all you’ll need to create a bold, colorful look!

SHANY Cosmetics have put together a wide range of shadows all formulated to be extra-long lasting and pigmented. When it comes to brighter colors, you need them to be as pigmented as possible to really do the job, and these are some of the most pigmented out there!

This palette doesn’t only offer colors; there’s a vast array of neutral shades in here as well. Along the right side and the left, you’ll find some neutral browns and lighter colors that you can work with to create a complete look. That’s what makes it so versatile; this palette is really all you’ll need!

5. L.A. Girl Beauty Brick Eyeshadow

L.A. Girl is infamous for providing insane quality products at a very affordable price point. They’ve especially excelled when it comes to eyeshadow palettes. They offer a wide variety of palette options that are considered dupes of more expensive brands. Get the same quality for less!

This particular palette stands out. The Nudes palette contains 12 cool-toned neutral eyeshadows. It has a variety of matte and shimmer colors. The shadows are very pigmented and can also be relied on to last well even without a primer.

We love that this palette comes with an eyeshadow applicator! Usually palettes either don’t come with one at all or throw in a sponge applicator that we rarely use, but this one actually also comes with a brush side! The brush works amazingly at packing on the color.

This palette is considered the best by many when it comes to pink tones. The selection is gorgeous, and the formula is so high quality that this is a must-buy!

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